Building Google Adwords campaign is a dynamic process that involves fine tuning and polishing to get an optimal result, however, most people would rather turn to experimenting until they find out it’s too late, and their resources have already been drained.
Google Adwords pioneers such as Perry Marshall, the author of The Definitive Guide to Google Adwords discusses this aspect of Google Adwords campaign management in great detail. He outlines specific steps and strategies for getting results as soon as you start your campaign, and offers suggestions on ways to refine your campaign as each day or week goes by.
You don’t have to throw your money away when you learn the tips and strategies that affiliate marketers and Adwords experts already know; you can actually end up spending less on your ads than competitors in your niche by picking specific keyword segments, monitoring your results and changing your ads regularly. Here are some essential tips for getting results with Google Adwords and spending as little money as possible during the process:
First, don’t pay for top spot placement. Many people mistakenly believe that the #1 spot on the Google ‘Sponsored Search’ results will get the highest conversions, but in many cases, the #2 and #3 spots get as much, or even more conversions than the top spot. The benefit of bidding for spots outside of the top spot is that you can pay a much lower price and still get plenty of exposure for your target market. A visitor searching for information is also more likely to scan down the list, so you have an almost-equal chance of getting picked and clicked with your ad placement.
Two, remove from your list all negative keywords. Any keyword or keyphrase has a potential to produce hundreds even thousands of clicks, yet may also have a very low capacity to convert.This happens particularly when your ad contains any ‘negative’ keyword prompting visitors to click the ad only to find out later that the content isn’t what they need. When you encounter this same situation, choose other words or synonyms to replace the negative keyword; you can be assured of an increased CTR with this simple yet tested Google Adwords optimization technique.
Finally, don’t bid on broad match keywords. When you want to get some very targeted traffic to your website, don’t waste your money or time bidding on broad or general keywords. Look at the ‘advertiser competition’ results for those keywords; if the bar is colored more than halfway, there is a very low chance that you will be able to bid on that word for a low price. Look for keywords and keyphrases that have a low color indicator; this may involve scrolling down the list, but anything that isn’t highly competitive may also have a fairly low bidding price. You can use the ‘exact match’ feature on the Google Adwords Keyword Selector Tool to drill down your search.
There are many ways to improve conversion rates for your Google Adwords ad campaign and ensure that you are really advertising to your target market. Make use of any of these essential strategies as you optimize your Adwords program so you can start bidding on low-priced but effective keywords.
Advertising with Google Ads is an effective technique that most websites can use to find more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words – and there are several quality training guides available online.