Have you ever ruminated upon the idea of working with a social media agency? Hopefully, at this point you already get why social media is so critical to the success of your business but you might not be at the stage where you think that you need to hire an outside social media agency to increase profits. You probably think that you already know everything there is to know about social media, and that by working with a social media agency you can radically alter the way you do business.
Perhaps the most interesting aspect of social media marketing is how it can be applied to increase business through targeted marketing. When you signed up for Facebook, do you remember all of that information you filled out about practically everything from your gender to movies you liked to where you lived? Did you actually think that was just to show your friends what you were into?
The truth was, you were really filling out complicated demographic information with which companies could create highly targeted advertisements. Ever notice how the ads on Facebook always seem to eerily specific? If you put down you lived in Miami, an advertiser that only did business there, the advertiser could buy ads for people in this area. This process is so complicated, so you really need a social media agency to navigate the waters.
Another way social media excels is through the development of online communities where your followers can discuss what you sell.
Take, for example, Legos, the children’s blocks that almost every boy and girl played with when they were kids. They have started a group on Facebook where folk can discuss their Lego creations and give each other tips. As you are already aware, an engaged customer is greatly more likely to become a repeat customer, so this is a great way to make sure customers buy more. Managing this community is another difficult task, so, getting a social media agency to run it for you is another good idea.