It used to be that the only way of working out if a company or business was successful was by looking at the profit. Obviously this is still the case. However, there are other ways of looking into a company to work out if it is on a progressive path to success, or going downhill, long before the numbers start to add up.
Customer surveys target customers and invite them to give honest, anonymous feedback that can greatly help the company improve its services. Finding ways of getting customers to volunteer this information can be difficult in the modern world. People rarely will take time to physically fill in a comment card, or even to write a letter.
Unfortunately, it is only when a customer has a serious problem and the time and capacity to address it head on with a business, that a problem comes to light, and it is often misrepresentative of the majority of people’s experience. The results can be that companies end up majoring on minors and not really getting to the heart of better customer service.
Another way companies can gain insight as to how they are doing is by regularly using employee surveys to understand just how the employees are feeling and how well they are doing. Staff surveys are non-threatening and a useful for way for companies to assess how well they are doing in relating to their employees and will give those insights into how to improve their employee performance.
There are whole companies that specialize in providing surveys for businesses to use to assess customers as well as employees. 360 degree surveys cover a huge range of areas and can really help a business to communicate, assess, and do the best it can do for everyone involved.