When you get an SEO Edinburgh company to get your website ranked in the UK, that company is almost exclusively going to talk about Google. And talk about getting your website ranked highly on Google.
Why they focus so much attention on Google is because it has a 90% market share in the UK. This means that when someone searches for something online, 90% of the time they will use Google. Bing and Yahoo only gets used a combined 6% of the time.
And because of this huge difference in market share and hence the amount of traffic available from each search engine, the SEO Edinburgh company will naturally focus their attention towards the search engine that can provide the most amount of traffic to their clients’ website.
The Edinburgh SEO advisor will know that doing this has proven to offer the best return for their investment. The reason for this is due to the same amount of work being needed to rank on Google, Yahoo or Bing. So, image that it cost the same amount of money to deliver a letter to 100 prospects or 1,000. Assuming the prospects were from the same demographic, you would always pick the 1,000 option because you have the highest change that you will get more customers.
This is the rationale that the local SEO company will give you. And why they want to focus so much on Google. Now the Edinburgh SEO company is not saying that they will not get your website ranked on Yahoo and Bing.
The reason for this lack of the attention at the start is because getting to the top of Google will provide clients with the best ROI, which will ultimately lead them to invest more into SEO which helps SEO Edinburgh and the client long-term. Then later on they will return to Yahoo and Bing and get those rankings up to par with Google’s.
Even though Bing and Yahoo only represent a small share of the overall search engine market, they still manage to produce a good amount of traffic to websites and can’t be ignored. But because Google has 90%, it has to be the priority.
There is an exception to this rule and it is only applicable to local businesses that can only serve customers within a surrounding area. This involves Google, Bing and Yahoo Maps. If you are a local company then getting your Google, Yahoo and Bing map pages optimised is important and needs immediate attention.
By doing the maps optimisation for Google, Yahoo and Bing all at the same time you will get results more quickly. And by getting results more quickly, the more likely you will be to get customers from the internet and the more impressed you will be with SEO Edinburgh techniques. So it’s a win-win situation.
This should hopefully give you a better idea of what search engine is the most important one to rank for and why the Edinburgh SEO agency will be talking about Google so much. As a side note, in the USA Google only has a 65% market share while Yahoo has 16% and Bing has 14%.
Therefore getting on all 3 of the major search engines is much more important. In which case the SEO Edinburgh strategy will have to be adjusted and spend more time trying to get on the other 2 search engines.
To get more information concerning Edinburgh SEO, you could visit Jenius Marketing’s website which is accessible at jeniusmarketing.co.uk.