Unless you’re a sociopath, you most likely are pretty mad about one aspect of business that sucks for most of us – it’s called “overstock”. Yeah, yeah, you may pretend like you’re indifferent to it, but I know you’re not. It just sucks how you end up having all this stuff just lying around. It almost seems “unfair” how you’re expect to know and predict unpredictable things.
Well just because some things suck by default, is no reason for you to accept that the overall experience has to suck too. In fact, you can make this bad fact about business into something a lot less flawed by using the internet. Personally, I’ve found four major ways of doing that.
Before you try anything else you will want to contact all your local online stores and offer them some sweet deal. Remember, you don’t have to make profit off this stuff; your goal is to make getting rid of it an effortless venture. If you offer the local guys a nice deal, they’ll do all your work for you and make this process effortless.
If the local store option fails or is non-existent as an option, see some of the national and famous online overstock websites. The odds are they will not be interested in your overstock (they have more offers than they need or can sell), but it’s worth a try anyway!
As we go down the list of priority, your options become a bit more involved and require more work. If you couldn’t outsource your over-stock riddance to others’ stores, then you might have to do a little work on your own. No worries, no need to build an entire store of your own. Just get yourself a simple, non-fancy page listing all the stuff you have in overstock, and instructions for how people can come over and pick them up. You can the use “Google ad words local targeting”. It’s basically a fancy way of telling Google ad words to only send you people from your area.
If the ad words doesn’t work out (because it’s still expensive despite using local descriptors), then I suggest the method that lets you keep the most of your money – ranking for free search engine results. This method requires some effort unlike the other three, and I suggest letting an “SEO expert” handle it.
If you would like a lot more information, just google a keyword like 3rd Party Logistics or even wholesale closeouts. I hope that helps and I wish you the best!. Free reprint available from: Using Internet Tricks To Obliterate Overstock.