Any Online marketer that has experienced the market for a while has almost certainly read the term “SEO” a thousand times by now. Internet marketing rookies should be ready to read it a lot also as it plays a crucial role and ascertain the success of their internet career.
SEO represents search engine optimization. This expression basically refers to the use of keyphrases to get a high page ranking in the Google search engine. For web marketers, the process begins by choosing the few keyword phrases linked to your niche. As an example, if you are marketing a diet product on your website, you then might choose a longtail keyword like “how to shed weight fast” or “how to lose weight naturally”. You want to use keywords that internet users will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. It will tell you how often a keyword phrase is searched. It may also provide you with an estimate of how competitive a keyword phrase is.
After you have keyword phrases picked out, include them in your website. They must appear repeatedly within the text and in the title. Include it in the URL if possible. You should also visit weblogs and forums in your niche and include a web link back to your website using the keywords as the anchor text. Article directories are another good spot to drop off a link. Just write an article related to your niche and include a link in the resource box. This method is recognized as backlink building. Link Building takes time and entails tiresome work. However, this technique will gradually improve your page rank.
This is the gist of seo. It is the most fundamental concept to Internet marketing. Learn whatever you can about seo; put the notion into practice and you will be compensated with a page 1 rank on the search engines. This may lead to targeted visitors for your site.
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